Mobile, OTT, Tech

Apple’s 3rd Quarter Marks a Turning Point for Businesses Everywhere

For decades Apple has been a beacon for forward-thinking companies and entrepreneurs. From the company’s technical prowess to its unique approach to customer experience, few brands captivate consumers and even competitors quite like …

Posted on August 15, 2019

Mobile, OTT, Tech

17 Free Ways to Promote Your App

Whether you’re preparing to launch your app or are already live on iOS, Google Play and beyond, it’s important to have a marketing strategy in place that doesn’t break the bank. Here are …

Posted on August 12, 2019

Mobile, OTT, Tech

How to Increase App Downloads

The road to mobile app success is creative and experimental. Being able to stand out in the oversaturated app stores means marketing and inventive iterations. The good news is, there are lots of …

Posted on August 12, 2019

Mobile, OTT, Tech

How to Retain Your App End Users

So you’ve launched your mobile app business, now what? It’s time to kick your post-launch marketing into gear. From onboarding to monetization, there are an infinite number of ways to grow your business …

Posted on August 12, 2019

Mobile, Output Outlook, Tech

How Do Free Apps Make Money?

90% of the millions of apps live in leading app stores like Google Play or the iOS App Store are free to download. Free apps are part of a huge market, driving $71.3 …

Posted on August 8, 2019

Mobile, OTT, Output Outlook, Tech

How 5G Will Affect Our Content Future

With every major shift in technology comes an equal change in our approach to entertainment. The iPod transformed music, internet streaming has taken over cable, and now 5G technology is ready make its …

Posted on August 8, 2019

Mobile, Tech

7 Tips on Mobile App Best Practices in 2019

These days, a whopping 84% of adults are using mobile devices. For content and media companies, being on mobile is an absolute necessity.  One of the best ways to do this is by …

Posted on August 7, 2019

Mobile, Tech

The Top Mobile App KPIs You Need to Know

If you have a mobile app business, you went through the hard (or easy) part of developing, designing and launching an app. Now, what KPIs (key performance indicators) should you be tracking in …

Posted on August 6, 2019

OTT, Tech, Video

What is the Future of TV?

A DECADE OF CORD-CUTTING In 2008, cord-cutting went mainstream. While people canceled their overpriced and over-programmed cable subscriptions, a younger generation of viewers simply never signed up for cable in the first place. …

Posted on August 1, 2019

OTT, Video

What is SVOD? A Beginner’s Guide to Subscription Video on Demand.

By 2020, OTT video streaming will be a $5 billion industry. As more TV viewers cut cable, many businesses are turning to Subscription Video on Demand (SVOD) to make revenue. But what exactly …

Posted on July 31, 2019
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