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AMI curated all of its existing content through MAZ to create a pop-up brand, Duchess Diaries, with all royal wedding news.

AMI capitalized on audience interest effectively by programmatically curating all Royal Wedding content with MAZ.

OTT Apps
Design Tools
Smart Feeds

AMI was able to take advantage of a global event in a timely manner.

PROBLEM

As the Royal Wedding approached, AMI saw an opportunity to appeal to a specific audience, but didn’t have the resources to create a news source just for Royal news in a short amount of time.

SOLUTION

With MAZ, AMI created Duchess Diaries, a cross-platform experience that used Smart Feeds by aggregating news from their existing portfolio: OK! Star, and Radar Online, to capitalize on a once in a lifetime event.