AMI curated all of its existing content through MAZ to create a pop-up brand, Duchess Diaries, with all royal wedding news.
AMI capitalized on audience interest effectively by programmatically curating all Royal Wedding content with MAZ.
AMI was able to take advantage of a global event in a timely manner.
As the Royal Wedding approached, AMI saw an opportunity to appeal to a specific audience, but didn’t have the resources to create a news source just for Royal news in a short amount of time.
With MAZ, AMI created Duchess Diaries, a cross-platform experience that used Smart Feeds by aggregating news from their existing portfolio: OK! Star, and Radar Online, to capitalize on a once in a lifetime event.