Open main menu
logo / hbr-casestudyCreated with Sketch.
MAZ worked with Harvard Business Review to bring their content to mobile.

Beautiful custom layouts rendered across mobile, with a unified branded UI.

Mobile Apps
Design Tools
Subscription Tools

By creating a new mobile channel, Harvard Business Review unlocked a new audience base.

PROBLEM

Since 1922, Harvard Business Review has been a trusted, informative voice in the business world. With an established tablet app, HBR wanted to engage a new audience by venturing into international markets by creating a mobile app.

SOLUTION

With MAZ, HBR was able to create a great experience with beautifully designed templates. Combined with a view-based monetization strategy, they have seen high success in engagement and revenue through their mobile rollout.