Bloomberg Businessweek and MAZ worked together to create a mobile experience efficiently.
Beautiful custom layouts rendered across mobile, with a unified branded UI.
Mobile Apps
Design Tools
Subscription Tools
Bloomberg was able to develop a mobile experience in time for a set relaunch date.
PROBLEM
Bloomberg Businessweek wanted to take advantage of the increasing use of mobile devices and turn it into a significant revenue opportunity. They needed to do this fast to coincide with a hard deadline to relaunch their website and other digital properties.
SOLUTION
Through MAZ, Bloomberg Businessweek was able to build and launch a premium, multichannel experience fast. Their beautifully designed mobile app uses a view-based meter system, increasing their annual subscription rates by over 30% on mobile.