MAZ out-of-the-box monetization tools drive 30%+ annual subscription conversion rates on mobile.
In addition to improving the efficiency of publishing content, Bloomberg was looking to continue to capture audience data and monetize their audience. Mobile conversion continues to be a pain point for media companies, as subscription sign up rates are half of those on desktop. Meanwhile, mobile traffic continues to increase YOY, creating a significant revenue opportunity.
Leveraging MAZ’s in-platform subscription monetization tools, Businessweek offers a twist on article metering on mobile. After users have run through their allotment of 2 free articles, they can submit their email or social credentials to extend the preview for another 2 free articles. By offering a direct incentive for registration, companies like Bloomberg can remarket to high intent prospects to significantly improve subscription sign ups. Since the majority of users purchase an annual subscription, this creates predictable revenue in a currently volatile industry.