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Start HereBloomberg Businessweek wanted to take advantage of the increasing use of mobile devices and turn it into a significant revenue opportunity. They needed to do this fast to coincide with a hard deadline to relaunch their website and other digital properties.
Through MAZ, Bloomberg Businessweek was able to build and launch a premium, multichannel experience fast. Their beautifully designed mobile app uses a view-based meter system, increasing their annual subscription rates by over 30% on mobile.