Creating new event-driven media brands takes too long, so publishers can't capitalize on the audience interest effectively.
Many top tier publishers have a portfolio of brands covering major events and overlapping audience interest. The royal wedding of Prince Harry to Meghan Markle provided a centralized event that would capture the world's attention: a brief window of opportunity for AMI to capitalize on. Their data showed a wellspring of demand for royal family coverage across their portfolio of brands such as OK! and US Weekly, but the coverage remained siloed.