Network Law & Crime uses Instant-On to drive 2x engagement across OTT.

Created by legal commentators and attorneys, Law & Crime is the only place to get real time updates and coverage of high-profile live trials, archived court videos, and expert legal analysis. The network turned to MAZ because they were looking for a way to easily create a linear broadcast experience across the OTT ecosystem.

MAZ powers Law & Crime’s video and article content across iOS, Android, Apple TV, Amazon Fire TV, and Roku.

As any network exec knows, it’s resource intensive to create one OTT channel, let alone publish content to multiple. Each platform has a different SDK, content specs and UI guidelines. Law & Crime hooked up its video content through the MAZ content logistics system, built a beautiful branded channel, and can now seamlessly publish to all major OTT platforms. The turnaround time was less than 12 weeks, without the costly overhead of custom development.

Powered by MAZ’s Instant-On, over 50% of users watch linear broadcast on OTT with double the engagement compared to on-demand content.

Anyone who has followed the cable/broadcast industry for the past few years is well aware of the ever growing shift in cord-cutting. A greater portion of the population no longer watches linear broadcast and instead opts for newer on-demand platforms. For ad-supported media companies, this already exacerbates a growing problem of consumer distraction. Giving consumers the choice to opt-in to your media makes it even tougher to win the battle for attention and requires a greater investment in production quality and marketing.

To solve this growing problem, MAZ built Instant-On: when a user launches the OTT app, they are immediately greeted with a simulated linear feed curated by the channel. For Law and Crime, they immediately drop their audience into a live broadcasted trial: high tension programming where the outcomes are still uncertain and people’s very livelihoods are at stake. Over 50% of Law and Crime’s users watch live courtroom feeds, with double the engagement times compared to on demand video.