Are you a content creator who is looking for ways to reach a wider audience? Or do you own a production house and want to stay ahead of your competitors? In either case, it’s high time you start considering launching an OTT platform to expand your reach and skyrocket your revenue.
In 2021, you shouldn’t be contemplating whether your business needs a branded OTT platform. Instead, you should be brainstorming strategies to build, deploy, and monetize your OTT platform. This is particularly crucial considering that the number of worldwide OTT subscribers is projected to reach 650 million in 2021.
Nevertheless, developing and launching an OTT platform isn’t as straightforward as creating any other software application. You must deliver a great user experience across multiple devices while ensuring scalability. Also, you need to monitor user and usage analytics to better understand your subscribers’ needs and integrate new features.
The good news is that you can simplify this process by using a reliable and feature-packed OTT SaaS solution. Before we discuss the benefits of using SaaS OTT services, let’s first delve deeper into the available OTT app development options.
How to Build an OTT Platform
The first option is to hire an in-house development team that’ll handle the entire process, including coding, testing, deployment, and maintenance. While this gives you complete control over the process, it’ll involve a large upfront investment. Also, you’ll have to provide your team with the necessary infrastructure and tools to build the platform.
Alternatively, you can outsource the task of development and deployment to a third-party software development agency. Although this method is more cost-effective, you’ll still need a team of in-house developers to maintain and update the platform. Moreover, both the above methods are time-consuming and often take several weeks or months.
The third option is to use an OTT SaaS solution like MAZ. It’ll provide you with the right tools to build your OTT platform in a few days or weeks. The best part is that you don’t need any prior experience in coding to use solution like MAZ.
Benefits of Using an OTT SaaS Service
Unlike traditional software, SaaS solutions are built and deployed on the cloud. This means you can use the software as long as you’ve got a steady internet connection. In some cases, SaaS or software-as-a-service solutions are also made available offline via desktop applications.
The biggest advantage is that OTT SaaS solutions don’t require you to buy the software license upfront. Instead, they’re based on a pay-per-use pricing model. This means you pay a monthly or annual subscription fee as long as you’re using the software.
Also, most OTT SaaS services are designed to be turnkey solutions. For instance, MAZ provides you with a user-friendly, all-in-one dashboard to build your OTT platform. A simple point-and-click app creator makes it possible for you to build your OTT app without delving into the intricacies of coding.
Image via MAZ
Likewise, you get an intuitive drag-and-drop website builder to create your video streaming website. You can even add complex features, including payment gateway integrations, in a few simple clicks. This eliminates the need to hire experienced developers to build your OTT platform.
Apart from considerable cost savings, an OTT SaaS service also reduces the turnaround time. You even get access to round-the-clock tech support to diagnose any issues with the platform. Most SaaS solution providers also offer advanced features to ensure data and service security. Additionally, the process of implementing frequent updates, integrating third-party software, and adding new features is quick and simple.
Get Started With OTT SaaS
Insightful and engaging video content is the key to a successful OTT platform. If you get caught up in the complex process of software development, you’ll likely end up jeopardizing the content quality. The best way of avoiding this is to use cost-effective and lightweight SaaS solutions to build your OTT platform.
Can’t wait to launch your own OTT app? Contact us right away to get things started.