Live streaming is no longer a fad. It’s a long-term trend, and going stronger year-over-year. From sports matches to educational programming, consumers flock to popular video live streaming platforms for an after-work wind-down. This foray is getting grand. By 2027, the global live streaming market will tally at $184 billion.
SVOD or Subscription Video on Demand is one of the three popular revenue generation models for OTT platforms. In this form of video monetization, you typically charge a fixed fee monthly or yearly to give customers access to your video content.
The coronavirus pandemic has taught us that life is unpredictable. There's no certainty as to what will happen in the future, and yet, one thing is certain, as Juniper Research reports— OTT subscriptions will reach two billion by the end of 2025. This amounts to a value of around USD 194.2 billion, almost 13.87% more than its estimated value of USD 85.16 billion in 2019.
In 2019, the size of the global over-the-top market was valued at $56 billion. From 2020 through 2027, growth in that market is expected to hit 18.6%. This means OTT streaming services revenue will have more than tripled in 10 years (since 2017). This is not to mention other applications of OTT, like voice over IP or internet text communication.
Did you know that nearly 60% of Netflix users globally choose to regularly watch kids and family content every month? It’s one of the reasons why this popular OTT platform started investing heavily in creating original feature films and series, especially for kids. These include numerous animated titles, as well.
What do you look forward to the most at the end of a hectic workday? Chances are, you can’t wait to sit on your couch with a refreshing beverage and watch your favorite web show. Whether you’re consuming content on the TV or your phone, you’re likely using a subscription-based OTT (over-the-top) service.
Without a doubt, video is the most engaging type of promotional content available to businesses in the information age. In fact, by 2022, video will make up 82% of online consumer traffic. Businesses of all kinds are taking advantage of video, not only as a promotional tool but also as a bona fide business model.
What’s the first thing that comes to mind when you think about video monetization techniques? Most content creators/publishers think that launching a YouTube channel is the only way to start monetizing videos. But if you’ve ever tried your hands at becoming a YouTuber, you’d know that it isn't a cakewalk.
Live broadcast of events is not a new phenomenon. The first-ever live telecast took place back in 1993, when Xerox PARC hosted a small show in Palo Alto. Since then, live broadcast has been the norm for various sporting events, patriotic festivities, beauty pageants, the Oscars, and more.
What’s the first thing that comes to mind when you think about video monetization? Most novice video creators would assume that ad revenue is the only way to earn money from your content. However, inserting ads into your content can interrupt the viewing experience and drive your audience away.