These days, almost everyone is streaming TV through OTT (or over-the-top). Services like Netflix, HBO Max and Disney+ are all examples of OTT channels, or internet-based video channels.This year, OTT advertising spend is expected to hit $9 billion in the US. So if you’re thinking of creating an ad-based OTT channel, now is the perfect time.
Content paywalls are an essential part of any subscription businesses. From video publishers to magazines, paywalls are the #1 way to convert free viewers into paying subscribers. But how many different types of digital paywalls are there? What are best practices? And how do you choose the right ones for your business?
There are so many important terms to know in media and business. From OTT to SSAI and everything in between, it’s enough to make your head spin. So if you’ve heard about VOD, you may be wondering: What is VOD, what does VOD stand for, and what does VOD mean?
Live streaming is a booming industry. From news channel updates to brands showcasing products on IGTV, mobile live streaming apps have become a go-to for many businesses and content creators. Live streaming apps allow audiences to view and interact with content live and around the clock, making it a powerful tool for business owners and marketers. Some of today’s most popular video streaming platforms that come to mind are Twitch, YouTube and Periscope.
Are you looking to launch or grow your video channels on OTT? If so, then you may be looking into some popular video streaming solutions like MAZ, Uscreen, Vimeo OTT or other alternatives. But how do these services compare? How much does it cost to launch OTT channels on Roku, AppleTV and Amazon FireTV? And between MAZ, Uscreen, and Vimeo OTT (or VHX), which is going to be the right OTT platform solution for your business?
Online TV streaming and OTT (over-the-top) have flipped the world of video on its head. Millions of viewers are cutting cable in favor of internet streaming platforms. In fact, OTT will reportedly be worth over $160b by the end of 2020. But how do all these companies work? What are the most common OTT business models? And how can you monetize your own video streaming channel?
Roku is the #1 TV streaming platform in the world. Over 40 million people use Roku to stream TV and movies. That makes it a huge opportunity for video publishers to grow and monetize their channels. But the question is: How do you create a Roku channel? What factors and technology do you need? And how much will it cost?
Everybody is talking about over-the-top media (or OTT) right now. It’s a buzzword for anyone interested in video streaming and TV platforms. But what is OTT? What does OTT stand for? And how is it different from other types of media?
The Quibi platform has been all over the news lately. From low user numbers to major product complaints, many are calling Quibi’s streaming service’s launch a fail. But what is Quibi? Does it really suck that much? Was Quibi’s launch really a failure?
Late last week, the Indian government announced that it would ban the popular video sharing platform TikTok due to “privacy and integrity concerns”. Following their lead, a few US senators have stated they are considering a similar TikTok ban in the US.