Video streaming apps like Netflix are booming in 2020. Over-the-top media (or OTT) is expected to be a nearly $160B industry by 2024. And even as competition grows, Netflix continues to reign king, largely due to the simplicity and beauty of their streaming apps. So you may be asking: How can you make an app like Netflix?
Social movements are emotional, complicated topics. This is especially true when it comes to Black Lives Matter, a creed that combines the fight against systemic racism with stories of personal trauma. Some companies may feel safer avoiding the topic or releasing bland statements that mean nothing. But that doesn’t mean you should too.
As we adjust to a world with Coronavirus, fitness businesses are struggling to retain paying members. With states closing non-essential businesses, personal trainers, gyms, yoga studios and all kinds of fitness companies are trying to find new ways to make money without meeting in-person. One of the most popular and successful ways we’ve seen that done is through video classes and live streams.
Whether you have content on a website, mobile app, connected TV app, or a presence on social media, you might be asking yourself, how can I be helpful during the COVID-19 crisis? How can I enhance communications to engage with audiences, and is there a way to support local, small businesses? While no business or person is unaffected by the current status of the world, there are positive ways to approach this difficult time.
1. Support local businesses with banner ads or sponsored content
Consider pro-bono or affordable ad banners, section takeovers or sponsored content to the local businesses in your city. With restaurants moving to take-out or delivery only, nonessential businesses relying on online orders, and museums, and nonprofits struggling to stay afloat – give these businesses another outlet through your dedicated audience.
While you are social distancing in the coming weeks, you may find yourself with an overload of content options. Perhaps Netflix isn’t cutting it for you, and you’ve had enough of scrolling through Instagram.
Consider an alternative source of entertainment from smaller niche publishers, musicians, instructors, and even puppies. Check out these free TV and mobile apps:
Musicians and producers around the world are making the best of a crazy situation by bringing music and concerts into the home.
As a church leader in these difficult times, you may be concerned about keeping churchgoers connected in quarantine. While Coronavirus continues to spread, more and more people will be forced to stay home and away from regular church events. But faith and hope are more important than ever, so how do you continue to help your members worship? The answer: Bring church services directly to people’s homes with Connected TV apps.
It’s been a major year for OTT apps, proving that streaming apps aren’t just for movies and television shows anymore. The launch of several new streaming services this year, with more to come, has made it harder than ever to choose and subscribe.
Television has had a major overhaul in the past decade, with the era of streaming changing how viewers watch the small screen forever. With the emergence of multiple platforms and the dropping price of high quality TV sets, consumers found reasons to let go of their cable boxes and embrace cord-cutting for good.
THE RISE OF CORD CUTTERS
The 2010s marked the official emergence of over the top (OTT) channels, with the period cementing the video content streaming trend as a television mainstay. In fact as the decade comes to an end, cord cutting is expected to be at its peak so far, with nearly 5 million households reportedly ditching cable this year. This phenomenon has in fact resulted in a generation of consumers who never opted into cable plans to begin with for their new households, and instead going straight to streaming.
Amazon Prime Video is one of the largest video streaming platforms available. It’s also one of the more complex hybrid SVOD (Subscription Video on Demand) and TVOD (transactional video on demand) services when it comes to making money.
If you’re a YouTuber or aspiring content creator, relying on a single platform like YouTube can be risky for your business model and monetization. Your livelihood and income depend on your content’s visibility, which is controlled by the platform.