Online TV streaming and OTT (over-the-top) have flipped the world of video on its head. Millions of viewers are cutting cable in favor of internet streaming platforms. In fact, OTT will reportedly be worth over $160b by the end of 2020. But how do all these companies work? What are the most common OTT business models? And how can you monetize your own video streaming channel?
Roku is the #1 TV streaming platform in the world. Over 40 million people use Roku to stream TV and movies. That makes it a huge opportunity for video publishers to grow and monetize their channels. But the question is: How do you create a Roku channel? What factors and technology do you need? And how much will it cost?
Everybody is talking about over-the-top media (or OTT) right now. It’s a buzzword for anyone interested in video streaming and TV platforms. But what is OTT? What does OTT stand for? And how is it different from other types of media?
The Quibi platform has been all over the news lately. From low user numbers to major product complaints, many are calling Quibi’s streaming service’s launch a fail. But what is Quibi? Does it really suck that much? Was Quibi’s launch really a failure?
Late last week, the Indian government announced that it would ban the popular video sharing platform TikTok due to “privacy and integrity concerns”. Following their lead, a few US senators have stated they are considering a similar TikTok ban in the US.
Video streaming apps like Netflix are booming in 2020. Over-the-top media (or OTT) is expected to be a nearly $160B industry by 2024. And even as competition grows, Netflix continues to reign king, largely due to the simplicity and beauty of their streaming apps. So you may be asking: How can you make an app like Netflix?
Social movements are emotional, complicated topics. This is especially true when it comes to Black Lives Matter, a creed that combines the fight against systemic racism with stories of personal trauma. Some companies may feel safer avoiding the topic or releasing bland statements that mean nothing. But that doesn’t mean you should too.
As we adjust to a world with Coronavirus, fitness businesses are struggling to retain paying members. With states closing non-essential businesses, personal trainers, gyms, yoga studios and all kinds of fitness companies are trying to find new ways to make money without meeting in-person. One of the most popular and successful ways we’ve seen that done is through video classes and live streams.
Whether you have content on a website, mobile app, connected TV app, or a presence on social media, you might be asking yourself, how can I be helpful during the COVID-19 crisis? How can I enhance communications to engage with audiences, and is there a way to support local, small businesses? While no business or person is unaffected by the current status of the world, there are positive ways to approach this difficult time.
1. Support local businesses with banner ads or sponsored content
Consider pro-bono or affordable ad banners, section takeovers or sponsored content to the local businesses in your city. With restaurants moving to take-out or delivery only, nonessential businesses relying on online orders, and museums, and nonprofits struggling to stay afloat – give these businesses another outlet through your dedicated audience.
While you are social distancing in the coming weeks, you may find yourself with an overload of content options. Perhaps Netflix isn’t cutting it for you, and you’ve had enough of scrolling through Instagram.
Consider an alternative source of entertainment from smaller niche publishers, musicians, instructors, and even puppies. Check out these free TV and mobile apps:
MUSIC APPS:
Musicians and producers around the world are making the best of a crazy situation by bringing music and concerts into the home.