What do you look forward to the most at the end of a hectic workday? Chances are, you can’t wait to sit on your couch with a refreshing beverage and watch your favorite web show. Whether you’re consuming content on the TV or your phone, you’re likely using a subscription-based OTT (over-the-top) service.
Without a doubt, video is the most engaging type of promotional content available to businesses in the information age. In fact, by 2022, video will make up 82% of online consumer traffic. Businesses of all kinds are taking advantage of video, not only as a promotional tool but also as a bona fide business model.
What’s the first thing that comes to mind when you think about video monetization techniques? Most content creators/publishers think that launching a YouTube channel is the only way to start monetizing videos. But if you’ve ever tried your hands at becoming a YouTuber, you’d know that it isn't a cakewalk.
Live broadcast of events is not a new phenomenon. The first-ever live telecast took place back in 1993, when Xerox PARC hosted a small show in Palo Alto. Since then, live broadcast has been the norm for various sporting events, patriotic festivities, beauty pageants, the Oscars, and more.
What’s the first thing that comes to mind when you think about video monetization? Most novice video creators would assume that ad revenue is the only way to earn money from your content. However, inserting ads into your content can interrupt the viewing experience and drive your audience away.
YouTube is probably the most popular video hosting site today. It's extremely easy to upload your videos on the platform and since so many people visit the platform every day, the chances of your video being discovered and viewed are high. At the same time, because there are no barriers to entry, competition is high and your videos might end up buried in the massive video pool of YouTube.
Are you trying to reach a larger audience with your live video productions? Is there interest in offering live video streaming for Android-based mobile devices? What about on other platforms? Options have flooded the market in recent years that make this possible.
When was the last time you went to a movie theatre? How about the movie you streamed last?
Gone are the days when living rooms were incomplete without cable TV. People are no longer willing to put up with appointment television -- they want their favorite content now, regardless of the time, location, or device. Smart TVs allow viewers to customize their entertainment experience, but they also work with other devices to expand their usability.
Amazon's Fire TV platform is one of the most popular home streaming services in the world. Through Fire TV smart televisions, Fire TV Sticks, and the Fire TV Cube, and tablets, millions of potential customers are out there waiting for you to entertain them.