With every major shift in technology comes an equal change in our approach to entertainment. The iPod transformed music, internet streaming has taken over cable, and now 5G technology is ready make its mark.
These days, a whopping 84% of adults are using mobile devices. For content and media companies, being on mobile is an absolute necessity. One of the best ways to do this is by creating a mobile app.
If you have a mobile app business, you went through the hard (or easy) part of developing, designing and launching an app. Now, what KPIs (key performance indicators) should you be tracking in order to measure your app’s performance and progression over time?
A DECADE OF CORD-CUTTING
By the beginning of 2021, OTT video streaming will be a $5 billion industry. As more TV viewers cut cable, many businesses are turning to Subscription Video on Demand (SVOD) to make revenue. But what exactly is SVOD, and how can you get started making money with it?
OTT Advertising (over-the-top) is one of the fastest growing ad markets in 2020. Millions of viewers are ditching cable and turning to OTT streaming channels like Netflix and Hulu. The old way of selling ads for TV commercial breaks jas completely changed.
As a content consumer – you can’t avoid apps today. Be it the CNN app on your phone, or Netflix and Hulu that you watch via Roku, it’s the best designed and easiest way to read or watch your favorite things.
OTT (over-the-top) means film or TV content provided through internet rather than cable or satellite. We equate OTT with the giants: Hulu, Amazon Prime, Netflix, HBO Go, and standalone network apps like NBC, ABC, Comedy Central, and we watch on Roku, Apple TV, Chromecast, Amazon Fire TV, and more.
The Roku platform is a huge opportunity for video publishers and media companies in 2020. Nearly ⅓ of all US smart TV watchers are on Roku, and that number is still rising. But the question for many businesses remains: What is the best way to create a Roku channel? And how do you make money with a Roku channel?
Whether you’re a media company vet or a newcomer trying to create your own OTT business, you need to know your way around. Even OTT professionals can find all of the acronyms tough to keep straight, from SVOD and OTT to SSAI and back.