Did you know that 71% of the internet users in the US own an OTT device? Or that 64% have an active OTT subscription? That rounds to about 182 million people in the US alone. Netflix has 152 million subscribers spread throughout hundreds of countries around the world. And during the lockdown period they got 16 million new subscribers.
Social movements are emotional, complicated topics. This is especially true when it comes to Black Lives Matter, a creed that combines the fight against systemic racism with stories of personal trauma. Some companies may feel safer avoiding the topic or releasing bland statements that mean nothing. But that doesn’t mean you should too.
Television has had a major overhaul in the past decade, with the era of streaming changing how viewers watch the small screen forever. With the emergence of multiple platforms and the dropping price of high quality TV sets, consumers found reasons to let go of their cable boxes and embrace cord-cutting for good.
THE RISE OF CORD CUTTERS
The 2010s marked the official emergence of over the top (OTT) channels, with the period cementing the video content streaming trend as a television mainstay. In fact as the decade comes to an end, cord cutting is expected to be at its peak so far, with nearly 5 million households reportedly ditching cable this year. This phenomenon has in fact resulted in a generation of consumers who never opted into cable plans to begin with for their new households, and instead going straight to streaming.
On Tuesday, September 24, MAZ held a panel at our NYC office that brought together thought leaders from across the media and tech industry to discuss subscription “paywalls.” Throughout the discussion the panel, moderated by Adweek emerging tech reporter Patrick Kulp, was made up of MAZ CEO Paul Canetti, The New York Times’ former VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi.
On Tuesday, September 24, MAZ held a panel at our NYC office that brought together thought leaders from across the media and tech industry to discuss subscription “paywalls.” Throughout the evening’s panel, moderated by Adweek’s emerging tech reporter Patrick Kulp, MAZ CEO Paul Canetti, The New York Times’ VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi gave insight on the ever-evolving paywall.
As we learned from the “Death of Advertising” chat, for most publishers out there, implementing a hard paywall is not as simple as it seems. Not only are there several types, including the emerging“freemium” subscription, media companies also need to learn how and where to incorporate today’s wildly popular direct-to-consumer business model.
Nine years ago, we were anxiously awaiting the finale of Lost, without fearing spoilers on our iPhone 3Gs. Adam Levine’s “Moves like Jagger” was everywhere, Uber didn’t exist in New York City, and when we started MAZ in 2010 and needed a small office space, WeWork had only 20 desks worldwide.
An Amazing Collaboration