What do you look forward to the most at the end of a hectic workday? Chances are, you can’t wait to sit on your couch with a refreshing beverage and watch your favorite web show. Whether you’re consuming content on the TV or your phone, you’re likely using a subscription-based OTT (over-the-top) service.
When was the last time you went to a movie theatre? How about the movie you streamed last?
Are you a broadcaster who is looking for ways to reach the new generation of cord-cutters? Or are you a pay-TV operator who wants to gain a competitive advantage and maximize revenue? Perhaps, you’re a content creator who wants to take their video streaming skills to the next level by monetizing their content?
The advent of cable television in the 1940s and 1950s transformed the entertainment landscape. The average consumer got access to excellent picture quality and a plethora of TV channels. Also, it eliminated the need to install and tune bulky antennas.
Television has had a major overhaul in the past decade, with the era of streaming changing how viewers watch the small screen forever. With the emergence of multiple platforms and the dropping price of high quality TV sets, consumers found reasons to let go of their cable boxes and embrace cord-cutting for good.
THE RISE OF CORD CUTTERS
The 2010s marked the official emergence of over the top (OTT) channels, with the period cementing the video content streaming trend as a television mainstay. In fact as the decade comes to an end, cord cutting is expected to be at its peak so far, with nearly 5 million households reportedly ditching cable this year. This phenomenon has in fact resulted in a generation of consumers who never opted into cable plans to begin with for their new households, and instead going straight to streaming.