In 2019, the size of the global over-the-top market was valued at $56 billion. From 2020 through 2027, growth in that market is expected to hit 18.6%. This means OTT streaming services revenue will have more than tripled in 10 years (since 2017). This is not to mention other applications of OTT, like voice over IP or internet text communication.
OTT platforms have taken over the global market, and Samsung TV has emerged as one of the top players. As a publisher, if you don't already have a video streaming app for this major platform, you're leaving money on the table.