When Covid-19 hit the world, people thought that it would slow down the video industry considerably, with no new content being produced. But livestreaming caught on and proved this theory wrong. Livestreaming requires a bunch of equipment, including lights and a camera, plus editing and encoding software.
No discussion on livestreaming is complete without talking about Twitch. Originally a side hustle by Justin.tv that was later acquired by Amazon currently enjoys a market share of 73% in terms of hours of livestreaming.
Whether you’re uploading video to YouTube, streaming live on social media, or running your own streaming platform, video quality matters. Since the internet can’t handle streaming raw video’s extremely large file sizes, the name of the game in streaming is encoding video to maximize efficiency while maintaining quality.
Are you a content creator or broadcaster who is looking to develop a streaming platform? Well, then you already know that the journey to launching your streaming service is filled with roadblocks.
Imagine a livestream video buffering and playing with a lag—it's not a very pleasant experience. But what if the issue is not at the viewer's end but the broadcaster's end? In this situation, all viewers will have a bad user experience and might not come back to watch more of the broadcaster's videos.
When creating content, you always want to reach the maximum audience, especially when you're live streaming. But where should you actually stream your live videos to reach all your followers scattered across social media platforms?
Livestreaming may be the best way to engage new and existing followers online, no matter what your brand is. If you’ve been streaming with your phone or directly in apps like Facebook or Instagram and you’re ready to up your game, switching to a dedicated software package is the easiest next step.
Live streaming is one of the most effective ways to engage and build an audience. But getting an audience to your own website is the best way to ensure you can present the experience you want and engage fans on your terms.
Launching a streaming service is complicated and time-consuming. It involves various critical steps, such as building an OTT app and website and implementing the right monetization strategies.
Whether you’re an entertainer, gamer, or small business, showing up online with great content on a regular basis is key. When it comes to engaging content, video is king, and king among kings is live streaming. So, it makes sense to try out live streaming for yourself if you’re trying to grow any brand or even if you just want something fun and engaging to do in your spare time.