Video technology has evolved over the years, and people are increasingly consuming more and more video content. Cisco went so far as to predict that by 2021, videos would constitute about 80% of the entire internet traffic.
For some musicians, live streaming was a way of life long before a global pandemic dictated that it should be the main way live music is heard. But since COVID-19 grounded tours for more than a year, live streaming has leveled up.
Live streaming is no longer a fad. It’s a long-term trend, and going stronger year-over-year. From sports matches to educational programming, consumers flock to popular video live streaming platforms for an after-work wind-down. This foray is getting grand. By 2027, the global live streaming market will tally at $184 billion.