MAZ Blog

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Paywall Experts’ Tips For Media Brands Looking to Apply Subscriptions

On Tuesday, September 24, MAZ held a panel at our NYC office that brought together thought leaders from across the media and tech industry to discuss subscription “paywalls.” Throughout the evening’s panel, moderated by Adweek’s emerging tech reporter Patrick Kulp, MAZ CEO Paul Canetti, The New York Times’ VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi gave insight on the ever-evolving paywall.

As we learned from the “Death of Advertising” chat, for most publishers out there, implementing a hard paywall is not as simple as it seems. Not only are there several types, including the emerging“freemium” subscription, media companies also need to learn how and where to incorporate today’s wildly popular direct-to-consumer business model. 

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Output Outlook – OTT

Over The Top (or OTT) is content that is distributed as streaming media over the internet. This content can be accessed through your laptop, smartphone, smart tv, gaming devices, or streaming players (such as Roku, Amazon Fire TV, or Apple TV). It’s also a complete game changer that has only begun to change the way we consume — and think about — content.

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