Video technology has evolved over the years, and people are increasingly consuming more and more video content. Cisco went so far as to predict that by 2021, videos would constitute about 80% of the entire internet traffic.
On Tuesday, September 24, MAZ held a panel at our NYC office that brought together thought leaders from across the media and tech industry to discuss subscription “paywalls.” Throughout the evening’s panel, moderated by Adweek’s emerging tech reporter Patrick Kulp, MAZ CEO Paul Canetti, The New York Times’ VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi gave insight on the ever-evolving paywall.
As we learned from the “Death of Advertising” chat, for most publishers out there, implementing a hard paywall is not as simple as it seems. Not only are there several types, including the emerging“freemium” subscription, media companies also need to learn how and where to incorporate today’s wildly popular direct-to-consumer business model.
For decades Apple has been a beacon for forward-thinking companies and entrepreneurs. From the company’s technical prowess to its unique approach to customer experience, few brands captivate consumers and even competitors quite like the team in Cupertino.
The Roku platform is a huge opportunity for video publishers and media companies in 2020. Nearly ⅓ of all US smart TV watchers are on Roku, and that number is still rising. But the question for many businesses remains: What is the best way to create a Roku channel? And how do you make money with a Roku channel?
Free Media? Free flow of information? It’s the American way, conditionally.
With more viewing options than ever, audiences are getting smaller and that’s a good thing. We explore why in our latest video.
“The harder the conflict, the greater the triumph.”
― George Washington
Your content, and that’s not a bad thing.
Over The Top (or OTT) is content that is distributed as streaming media over the internet. This content can be accessed through your laptop, smartphone, smart tv, gaming devices, or streaming players (such as Roku, Amazon Fire TV, or Apple TV). It’s also a complete game changer that has only begun to change the way we consume — and think about — content.
It’s a part of every living room, every phone, and has changed our viewing habits, but its name isn’t widely known. We’re referring to over-the-top media services, aka OTT.