The livestreaming industry is expected to bring in $70 billion in 2021. 80% of viewers said they’d rather watch a livestream from a brand than read their blog. And livestreams hold viewers’ attention up to 20 times longer than pre-recorded content. There’s no question that livestreaming is a compelling tool and one that shouldn’t be overlooked.
From media to telcos, Over-the-top (OTT) app development and services are becoming increasingly important in the future of almost every industry. In 2019, the OTT market's value stood at $85.16 billion, and the number is expected to reach $194.20 billion by 2025. This shows just how big a threat OTT is to commercial TV channels, fueled by advertisers' and viewers' migration to the internet.
Should You Build Your Own Streaming App?
The Quibi platform has been all over the news lately. From low user numbers to major product complaints, many are calling Quibi’s streaming service’s launch a fail. But what is Quibi? Does it really suck that much? Was Quibi’s launch really a failure?
These days, everything is moving to mobile. Over half of all web traffic takes place on mobile, and that number goes up the younger your audience gets. With smartphone ownership increasing day by day, it’s essential that schools and educational companies keep up with their students. For most, that means creating an educational mobile app.
If you have a mobile app business, you went through the hard (or easy) part of developing, designing and launching an app. Now, what KPIs (key performance indicators) should you be tracking in order to measure your app’s performance and progression over time?