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Paywall Experts’ Tips For Media Brands Looking to Apply Subscriptions

On Tuesday, September 24, MAZ held a panel at our NYC office that brought together thought leaders from across the media and tech industry to discuss subscription “paywalls.” Throughout the evening’s panel, moderated by Adweek’s emerging tech reporter Patrick Kulp, MAZ CEO Paul Canetti, The New York Times’ VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi gave insight on the ever-evolving paywall.

As we learned from the “Death of Advertising” chat, for most publishers out there, implementing a hard paywall is not as simple as it seems. Not only are there several types, including the emerging“freemium” subscription, media companies also need to learn how and where to incorporate today’s wildly popular direct-to-consumer business model. 

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How to Retain Your App End Users

So you’ve launched your mobile app business, now what? It’s time to kick your post-launch marketing into gear. From onboarding to monetization, there are an infinite number of ways to grow your business and get more people to download your app. That’s why we’ve compiled this comprehensive list of best practices to help guide to success in your mobile app journey.

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