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5 Must-Have Features For Your OTT Platform

OTT platforms became more important than ever during the Covid-19 pandemic when people were stuck at home, faced with a lack of options to entertain themselves. As no new content was being produced for televisions because of a global lockdown, people turned to OTT platforms, where there was no dearth of content to pass the gloomy and depressing days, and maybe even escape reality in the wake of what was happening.

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How Does an OTT Platform Work?

Streaming is quickly overtaking traditional cable as the number one choice for consumers. In fact, by 2024, more than 46 million households are expected to “cut the cord” – dropping cable in favor of streaming and over-the-top (OTT) platforms.  In addition, viewing on mobile devices such as smartphones accounts for a big part of that market; 30% of premium content was viewed on phones in 2020 – up from 23% in 2019.

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Why OTT Streaming Apps are the Perfect Platform for Independent Publishers

Never has the value of OTT apps been more realized than during the coronavirus pandemic. With an increase in the number of millennial cord-cutters, OTT provided light when things were plunging into darkness during the global disaster. Mental health issues were on the rise and OTT offered relief from the ample free time that was pushing people into overthinking.

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