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With an annual average of 2.84 million concurrent viewers, nine million streamers as of 2021, and a steadily growing annual revenue that topped $750 million in 2020, Twitch reigns supreme in live streaming for gamers. Not to mention, while gamers are by far the most common broadcasters on Twitch, other live streamers like musicians and sports commentators have also taken to the platform.
A staggering 239 billion hours were spent using video streaming apps solely on mobile in the last quarter of 2020.
There’s no question that the past five years have seen exponential growth in the online video streaming and over-the-top (OTT) markets. As of 2020, viewership had grown 72% year-over-year, and growth in Q1 2019 was 49% faster than in 2018. In 2021, the live streaming industry is set to reach $70 billion.
Video consumption swelled in 2020. That’s a fact. Netflix alone added over 37 million new paid subscribers last year, while other OTT video streaming services and live broadcasters are getting a sizable new chunk of audiences, too.
What’s the first thing that comes to mind when you think about video monetization techniques? Most content creators/publishers think that launching a YouTube channel is the only way to start monetizing videos. But if you’ve ever tried your hands at becoming a YouTuber, you’d know that it isn't a cakewalk.
What’s the first thing that comes to mind when you think about video monetization? Most novice video creators would assume that ad revenue is the only way to earn money from your content. However, inserting ads into your content can interrupt the viewing experience and drive your audience away.
Being a content creator is often perceived as a lucrative career option. If you’re a content creator in 2021, chances are you’ve also tried your hands at producing and monetizing videos.
YouTube demonetization has been a long-standing issue between content creators and YouTube. Demonetization, which content creators often refer to as “Adpocalypse”, is the process where content creators are denied paid ads in their YouTube videos. Consequently, they’re denied revenue and their income on the video-hosting platform is reduced.
OTT platforms became more important than ever during the Covid-19 pandemic when people were stuck at home, faced with a lack of options to entertain themselves. As no new content was being produced for televisions because of a global lockdown, people turned to OTT platforms, where there was no dearth of content to pass the gloomy and depressing days, and maybe even escape reality in the wake of what was happening.
Streaming is quickly overtaking traditional cable as the number one choice for consumers. In fact, by 2024, more than 46 million households are expected to “cut the cord” – dropping cable in favor of streaming and over-the-top (OTT) platforms. In addition, viewing on mobile devices such as smartphones accounts for a big part of that market; 30% of premium content was viewed on phones in 2020 – up from 23% in 2019.
