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Video has emerged as a powerful marketing tool for every business. Whether you want to showcase client testimonials or implement an influencer marketing campaign, videos help you attract your target audience. Also, they offer a simple and engaging way to communicate crucial information about your brand and products.
2020 has been a massive year for OTT platforms and businesses. And 2021 will only get bigger. As lockdown orders took place, millions of viewers turned to OTT streaming services like Netflix, Disney+ and Hulu to stay entertained. This created an enormous opportunity for video streaming companies and publishers.
Did you know that 71% of the internet users in the US own an OTT device? Or that 64% have an active OTT subscription? That rounds to about 182 million people in the US alone. Netflix has 152 million subscribers spread throughout hundreds of countries around the world. And during the lockdown period they got 16 million new subscribers.
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