MAZ Blog

Being a content creator is often perceived as a lucrative career option. If you’re a content creator in 2021, chances are you’ve also tried your hands at producing and monetizing videos. 

If you’re running a new-age business organization, you’re likely already familiar with the amazing benefits of video streaming. Videos are useful in facilitating internal communication and onboarding new employees.

High-quality software for OTT platform creation is the need of the hour, as the Covid-19 pandemic has made the world realize. With more than 300 streaming services to choose from, the OTT market is estimated to reach $332.52 billion by 2025.

YouTube demonetization has been a long-standing issue between content creators and YouTube. Demonetization, which content creators often refer to as “Adpocalypse”, is the process where content creators are denied paid ads in their YouTube videos. Consequently, they’re denied revenue and their income on the video-hosting platform is reduced.

Vimeo is one of the largest over the top (OTT) solutions on the market. And yet, other services are waiting to take your business to fun new levels. The best Vimeo OTT alternative might surprise you.

Video has emerged as a powerful marketing tool for every business. Whether you want to showcase client testimonials or implement an influencer marketing campaign, videos help you attract your target audience. Also, they offer a simple and engaging way to communicate crucial information about your brand and products.

2020 has been a massive year for OTT platforms and businesses. And 2021 will only get bigger. As lockdown orders took place, millions of viewers turned to OTT streaming services like Netflix, Disney+ and Hulu to stay entertained. This created an enormous opportunity for video streaming companies and publishers.

Did you know that 71% of the internet users in the US own an OTT device? Or that 64% have an active OTT subscription? That rounds to about 182 million people in the US alone. Netflix has 152 million subscribers spread throughout hundreds of countries around the world. And during the lockdown period they got 16 million new subscribers.