2020 has been a massive year for OTT platforms and businesses. And 2021 will only get bigger. As lockdown orders took place, millions of viewers turned to OTT streaming services like Netflix, Disney+ and Hulu to stay entertained. This created an enormous opportunity for video streaming companies and publishers.
The streaming TV ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. There have already been over 1.4 million subscribers leaving cable in 2020 and counting. As experts in the OTT space, our team at MAZ only sees this growth going up in 2021 and beyond.
2020 has been a time of growth for digital media and OTT streaming businesses. Research shows that video streaming has grown tremendously, especially since stay-at-home orders went into effect. While phone and desktop consumption have been leading this surge, connected TV is not far behind and has expanded its reach.
Here’s a common story for video publishers: They want to launch a new app, but they have a super tight deadline.
With the upwards trend of cord cutting, livestreams and linear channels have become an extremely popular way to stream content to your audience. Typically used with Video on Demand style content, linear channels have proven to be extremely effective and offer a true “in the moment” type of viewing experience.
The world of over-the-top content (otherwise known as OTT) can be complex. On its face, OTT is the technology that allows viewers to stream videos over the internet. But behind the scenes, there are hundreds of companies and OTT services that make it all come to life. Without this technology, there would be no Netflix, no Disney+, no YouTube, no streaming video as we know it.
Apple TV is one of the most popular OTT platforms on the market. So it’s no wonder that Apple TV app development is getting popular. Not only is Apple’s streaming service easy to use, but TVOS also integrates with other Apple devices. So if you’re a video publisher or channel, creating an Apple TV app is a great investment.
In the world of video on demand (or VOD), there are many ways to make money. If you’re researching VOD business models, you’ve probably heard of acronyms like SVOD, AVOD and TVOD. But what do all these terms stand for? And more importantly, what do they mean for your business?
These days, almost everyone is streaming TV through OTT (or over-the-top). Services like Netflix, HBO Max and Disney+ are all examples of OTT channels, or internet-based video channels.This year, OTT advertising spend is expected to hit $9 billion in the US. So if you’re thinking of creating an ad-based OTT channel, now is the perfect time.
Content paywalls are an essential part of any subscription businesses. From video publishers to magazines, paywalls are the #1 way to convert free viewers into paying subscribers. But how many different types of digital paywalls are there? What are best practices? And how do you choose the right ones for your business?