When was the last time you renewed your cable TV subscription? If it’s been longer than you can remember, chances are you’ve already joined the growing league of cord-cutters.
Perhaps nothing has further pushed the internet's popularity than over-the-top (OTT) media services. These video providers allow consumers to bypass cable and satellite and get their entertainment online, 24/7. These platforms aren’t limited to computer screens or smart TVs. They also include mobile devices, digital media players, and video game consoles. All told, OTT provides any media enterprise, large and small, a huge market with big potential.
Over-the-top (OTT) has presented a unique opportunity in the wake of the global coronavirus pandemic. More than ever before, it’s possible to live stream music festivals, concerts, conferences, and other large events that would otherwise have been canceled.
For nearly 100 years, the broadcast industry remained relatively unchanged. Television led the way, and viewers tuned in at certain times to catch certain shows, movies, or competitions. Since the advent of the internet and the rise of the internet of things (IoT), however, the landscape has shifted seismically.
In the world of video content, streaming is fast becoming king. Not only are more people than ever watching mobile and online content, but various sectors are also seeing tremendous growth in streaming. Sports streaming alone will reach $85 billion by 2024, according to a Rethink TV study.
It’s been a major year for OTT apps, proving that streaming apps aren’t just for movies and television shows anymore. The launch of several new streaming services this year, with more to come, has made it harder than ever to choose and subscribe.