It’s been a major year for OTT apps, proving that streaming apps aren’t just for movies and television shows anymore. The launch of several new streaming services this year, with more to come, has made it harder than ever to choose and subscribe.
Television has had a major overhaul in the past decade, with the era of streaming changing how viewers watch the small screen forever. With the emergence of multiple platforms and the dropping price of high quality TV sets, consumers found reasons to let go of their cable boxes and embrace cord-cutting for good.
THE RISE OF CORD CUTTERS
The 2010s marked the official emergence of over the top (OTT) channels, with the period cementing the video content streaming trend as a television mainstay. In fact as the decade comes to an end, cord cutting is expected to be at its peak so far, with nearly 5 million households reportedly ditching cable this year. This phenomenon has in fact resulted in a generation of consumers who never opted into cable plans to begin with for their new households, and instead going straight to streaming.
Amazon Prime Video is one of the largest video streaming platforms available. It’s also one of the more complex hybrid SVOD (Subscription Video on Demand) and TVOD (transactional video on demand) services when it comes to making money.
If you’re a YouTuber or aspiring content creator, relying on a single platform like YouTube can be risky for your business model and monetization. Your livelihood and income depend on your content’s visibility, which is controlled by the platform.
There is no doubt that students are more connected than ever. Thanks to classroom technology use being an at all-time high, both educators and pupils are used to having software and hardware incorporated into their daily school day.
With the popularity of co-working spaces at an all time high, it’s no wonder businesses are rushing to accommodate millennials in need of affordable, communal offices. Thanks to pioneering startups like WeWork Green Desk, leasing shared offices have become the norm for many landlords looking to fill empty inventories.
Watch the full panel discussion between thought leaders from across the media and tech industry to discuss subscription “paywalls.” The panel, moderated by Adweek emerging tech reporter Patrick Kulp, was made up of MAZ CEO Paul Canetti, The New York Times’ former VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi.
It’s safe to say that in 2020, Connected TVs are becoming as common as smartphones. And with cord-cutting on the rise, consumers are streaming all kinds of video apps. In fact, many industries are finding ways to utilize Connected TV and Mobile apps to accommodate and grow their customer base. And yoga businesses are helping lead this charge.
Booking travel stays online has become the standard these days, but hotels still have a lot more potential to grow digitally. Chain and boutique hotels can utilize the software that’s made lodging booking platforms, such as Airbnb and One Night, popular by launching their own over-the-top (OTT) app.
As the world’s biggest OTT video streaming service, Netflix has pioneered TV and video streaming as we know it. But how exactly does its business model work, and how does Netflix make money? The answer may be more complex than you think.