With every major shift in technology comes an equal change in our approach to entertainment. The iPod transformed music, internet streaming has taken over cable, and now 5G technology is ready make its mark.
A DECADE OF CORD-CUTTING
By the beginning of 2021, OTT video streaming will be a $5 billion industry. As more TV viewers cut cable, many businesses are turning to Subscription Video on Demand (SVOD) to make revenue. But what exactly is SVOD, and how can you get started making money with it?
OTT Advertising (over-the-top) is one of the fastest growing ad markets in 2020. Millions of viewers are ditching cable and turning to OTT streaming channels like Netflix and Hulu. The old way of selling ads for TV commercial breaks jas completely changed.
OTT (over-the-top) means film or TV content provided through internet rather than cable or satellite. We equate OTT with the giants: Hulu, Amazon Prime, Netflix, HBO Go, and standalone network apps like NBC, ABC, Comedy Central, and we watch on Roku, Apple TV, Chromecast, Amazon Fire TV, and more.
The Roku platform is a huge opportunity for video publishers and media companies in 2020. Nearly ⅓ of all US smart TV watchers are on Roku, and that number is still rising. But the question for many businesses remains: What is the best way to create a Roku channel? And how do you make money with a Roku channel?
An Amazing Collaboration
Free Media? Free flow of information? It’s the American way, conditionally.
With more viewing options than ever, audiences are getting smaller and that’s a good thing. We explore why in our latest video.
The battle over OTT is heating up and with a market share of 1/3 of all connected devices, Roku is in a solid position. We take a look at the platform in our latest...