The demand for video content is not abating any time soon. By 2028, the video streaming market is projected to reach $224 billion, growing at a staunch CAGR of 21%.
Consumers continue to love streaming video for entertainment. Publishers are on the lookout for the best video on demand (VOD) platforms to help them reach an ever-growing audience across multiple devices. There are three top-tier VOD platforms to consider in 2021. Each provides a great feature set to the job done.
Unlike the traditional TV of decades past, today’s viewers seek more diverse viewing options. They’re watching their favorite content on mobile devices, game consoles, Smart TVs, and other connected devices.
In the world of video content, streaming is fast becoming king. Not only are more people than ever watching mobile and online content, but various sectors are also seeing tremendous growth in streaming. Sports streaming alone will reach $85 billion by 2024, according to a Rethink TV study.
Should You Build Your Own Streaming App?
Video has emerged as a powerful marketing tool for every business. Whether you want to showcase client testimonials or implement an influencer marketing campaign, videos help you attract your target audience. Also, they offer a simple and engaging way to communicate crucial information about your brand and products.
Never has the value of OTT apps been more realized than during the coronavirus pandemic. With an increase in the number of millennial cord-cutters, OTT provided light when things were plunging into darkness during the global disaster. Mental health issues were on the rise and OTT offered relief from the ample free time that was pushing people into overthinking.
In a general sense, television viewing has been disrupted permanently by internet technologies that allow fast, reliable, high-resolution video streaming. The sports world has taken advantage of this, utilizing over-the-top (OTT) platforms to either supplement traditional TV broadcasts or to supplant them altogether.
Everybody is talking about over-the-top media (or OTT) right now. It’s a buzzword for anyone interested in video streaming and TV platforms. But what is OTT? What does OTT stand for? And how is it different from other types of media?
Watch the full panel discussion between thought leaders from across the media and tech industry to discuss subscription “paywalls.” The panel, moderated by Adweek emerging tech reporter Patrick Kulp, was made up of MAZ CEO Paul Canetti, The New York Times’ former VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi.