Everyone dreams of being their own boss, having the freedom to work for themselves. If you're one of those and considering starting a business in the video industry, you're at the right place.
The livestreaming industry is expected to bring in $70 billion in 2021. 80% of viewers said they’d rather watch a livestream from a brand than read their blog. And livestreams hold viewers’ attention up to 20 times longer than pre-recorded content. There’s no question that livestreaming is a compelling tool and one that shouldn’t be overlooked.
A staggering 239 billion hours were spent using video streaming apps solely on mobile in the last quarter of 2020.
In 2020, the business world was forced to leave the offices behind. In doing so, they had no choice but to communicate with colleagues and customers from home through live video streaming. The benefits of livestreaming from home can’t be denied and, even as the world slowly goes back to normal, it will remain a popular choice for many moving forward.
When it comes to streaming media content, there are two well-known protocols, HLS and RTMP. The former stands for HTTP livestreaming, while RTMP is short for real-time media protocol. In practice, HLS has been designed to stream media over the HTTP protocol, while RTMP streams content via TCP or UDP protocols. Apple introduced HLS, while Adobe had a central role in creating RTMP.
Video consumption swelled in 2020. That’s a fact. Netflix alone added over 37 million new paid subscribers last year, while other OTT video streaming services and live broadcasters are getting a sizable new chunk of audiences, too.
In 2019, the size of the global over-the-top market was valued at $56 billion. From 2020 through 2027, growth in that market is expected to hit 18.6%. This means OTT streaming services revenue will have more than tripled in 10 years (since 2017). This is not to mention other applications of OTT, like voice over IP or internet text communication.
Live broadcast of events is not a new phenomenon. The first-ever live telecast took place back in 1993, when Xerox PARC hosted a small show in Palo Alto. Since then, live broadcast has been the norm for various sporting events, patriotic festivities, beauty pageants, the Oscars, and more.
Are you trying to reach a larger audience with your live video productions? Is there interest in offering live video streaming for Android-based mobile devices? What about on other platforms? Options have flooded the market in recent years that make this possible.
Amazon's Fire TV platform is one of the most popular home streaming services in the world. Through Fire TV smart televisions, Fire TV Sticks, and the Fire TV Cube, and tablets, millions of potential customers are out there waiting for you to entertain them.