For decades Apple has been a beacon for forward-thinking companies and entrepreneurs. From the company’s technical prowess to its unique approach to customer experience, few brands captivate consumers and even competitors quite like the team in Cupertino.
90% of the millions of apps live in leading app stores like Google Play or the iOS App Store are free to download. Free apps are part of a huge market, driving $71.3 billion in revenue. It may seem like an oxymoron, but there are many ways that free apps generate income…