OTT: Higher Audience Segmentation Leads to Higher Engagement
With more viewing options than ever, audiences are getting smaller and that’s a good thing. We explore why in our latest video.
MAZ Blog
Posts about:
television
Output Spotlight – Roku
The battle over OTT is heating up and with a market share of 1/3 of all connected devices, Roku is in a solid position. We take a look at the platform in our latest...
The (OTT) Revolution will be Televised (On-Demand)
“The harder the conflict, the greater the triumph.”
― George Washington
Output Outlook – OTT
Over The Top (or OTT) is content that is distributed as streaming media over the internet. This content can be accessed through your laptop, smartphone, smart tv, gaming devices, or streaming players (such as Roku, Amazon Fire TV, or Apple TV). It’s also a complete game changer that has only begun to change the way we consume — and think about — content.
Mobile & TV. An evolving relationship.
It all used to be so simple.
In a crowded OTT space, how can creators stand out?
Output Outlook — Instant On
OTT — Now & Beyond
It’s a part of every living room, every phone, and has changed our viewing habits, but its name isn’t widely known. We’re referring to over-the-top media services, aka OTT.