OTT platforms have taken over the global market, and Samsung TV has emerged as one of the top players. As a publisher, if you don't already have a video streaming app for this major platform, you're leaving money on the table.
The digital age has made it imperative for entrepreneurs and marketers to brainstorm new ways to reach their customers. While social media marketing and content marketing continue to rule the roost, OTT or over-the-top apps are becoming increasingly effective as customer acquisition tools. In fact, Netflix, Amazon Prime, Hulu, and other such apps are fast replacing traditional TV channels.
It’s been a major year for OTT apps, proving that streaming apps aren’t just for movies and television shows anymore. The launch of several new streaming services this year, with more to come, has made it harder than ever to choose and subscribe.
OTT (over-the-top) means film or TV content provided through internet rather than cable or satellite. We equate OTT with the giants: Hulu, Amazon Prime, Netflix, HBO Go, and standalone network apps like NBC, ABC, Comedy Central, and we watch on Roku, Apple TV, Chromecast, Amazon Fire TV, and more.