The landscape of video technology has witnessed a massive transformation in recent years. Gone are the days when you needed a VHS or DVD player to watch a video. Today, it’s possible to stream high-resolution videos through the internet on any device of your choice.
For business owners looking to develop an online video presence, the search might ultimately come down to two solutions: Vimeo vs. YouTube. While both offer high-quality options with monetization opportunities, YouTube is the better solution for most businesses.
Is your organization using videos for internal training and communication? Or are videos an integral part of your digital marketing strategy? In either case, you need a robust enterprise video content management system (CMS) to store, organize, manage, and share your videos.
There’s no question that the past five years have seen exponential growth in the online video streaming and over-the-top (OTT) markets. As of 2020, viewership had grown 72% year-over-year, and growth in Q1 2019 was 49% faster than in 2018. In 2021, the live streaming industry is set to reach $70 billion.
What’s the first thing that comes to mind when you think about video monetization techniques? Most content creators/publishers think that launching a YouTube channel is the only way to start monetizing videos. But if you’ve ever tried your hands at becoming a YouTuber, you’d know that it isn't a cakewalk.
User experience plays a critical role when you’re offering any service, and the same applies to a video streaming service like an OTT app. If your users don’t have a good experience in engaging with your platform, they’ll likely abandon it and move to another one.
Should You Build Your Own Streaming App?
Video has emerged as a powerful marketing tool for every business. Whether you want to showcase client testimonials or implement an influencer marketing campaign, videos help you attract your target audience. Also, they offer a simple and engaging way to communicate crucial information about your brand and products.
2020 has been a massive year for OTT platforms and businesses. And 2021 will only get bigger. As lockdown orders took place, millions of viewers turned to OTT streaming services like Netflix, Disney+ and Hulu to stay entertained. This created an enormous opportunity for video streaming companies and publishers.
The streaming TV ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. There have already been over 1.4 million subscribers leaving cable in 2020 and counting. As experts in the OTT space, our team at MAZ only sees this growth going up in 2021 and beyond.