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2020 has been a massive year for OTT platforms and businesses. And 2021 will only get bigger. As lockdown orders took place, millions of viewers turned to OTT streaming services like Netflix, Disney+ and Hulu to stay entertained. This created an enormous opportunity for video streaming companies and publishers.
2020 has been a time of growth for digital media and OTT streaming businesses. Research shows that video streaming has grown tremendously, especially since stay-at-home orders went into effect. While phone and desktop consumption have been leading this surge, connected TV is not far behind and has expanded its reach.
With the upwards trend of cord cutting, livestreams and linear channels have become an extremely popular way to stream content to your audience. Typically used with Video on Demand style content, linear channels have proven to be extremely effective and offer a true “in the moment” type of viewing experience.
The world of over-the-top content (otherwise known as OTT) can be complex. On its face, OTT is the technology that allows viewers to stream videos over the internet. But behind the scenes, there are hundreds of companies and OTT services that make it all come to life. Without this technology, there would be no Netflix, no Disney+, no YouTube, no streaming video as we know it.
Everybody is talking about over-the-top media (or OTT) right now. It’s a buzzword for anyone interested in video streaming and TV platforms. But what is OTT? What does OTT stand for? And how is it different from other types of media?
As we adjust to a world with Coronavirus, fitness businesses are struggling to retain paying members. With states closing non-essential businesses, personal trainers, gyms, yoga studios and all kinds of fitness companies are trying to find new ways to make money without meeting in-person. One of the most popular and successful ways we’ve seen that done is through video classes and live streams.