User experience plays a critical role when you’re offering any service, and the same applies to a video streaming service like an OTT app. If your users don’t have a good experience in engaging with your platform, they’ll likely abandon it and move to another one.
Should You Build Your Own Streaming App?
Video has emerged as a powerful marketing tool for every business. Whether you want to showcase client testimonials or implement an influencer marketing campaign, videos help you attract your target audience. Also, they offer a simple and engaging way to communicate crucial information about your brand and products.
2020 has been a massive year for OTT platforms and businesses. And 2021 will only get bigger. As lockdown orders took place, millions of viewers turned to OTT streaming services like Netflix, Disney+ and Hulu to stay entertained. This created an enormous opportunity for video streaming companies and publishers.
The streaming TV ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. There have already been over 1.4 million subscribers leaving cable in 2020 and counting. As experts in the OTT space, our team at MAZ only sees this growth going up in 2021 and beyond.
Here’s a common story for video publishers: They want to launch a new app, but they have a super tight deadline.
With the upwards trend of cord cutting, livestreams and linear channels have become an extremely popular way to stream content to your audience. Typically used with Video on Demand style content, linear channels have proven to be extremely effective and offer a true “in the moment” type of viewing experience.
Did you know that 71% of the internet users in the US own an OTT device? Or that 64% have an active OTT subscription? That rounds to about 182 million people in the US alone. Netflix has 152 million subscribers spread throughout hundreds of countries around the world. And during the lockdown period they got 16 million new subscribers.
The world of over-the-top content (otherwise known as OTT) can be complex. On its face, OTT is the technology that allows viewers to stream videos over the internet. But behind the scenes, there are hundreds of companies and OTT services that make it all come to life. Without this technology, there would be no Netflix, no Disney+, no YouTube, no streaming video as we know it.
Apple TV is one of the most popular OTT platforms on the market. So it’s no wonder that Apple TV app development is getting popular. Not only is Apple’s streaming service easy to use, but TVOS also integrates with other Apple devices. So if you’re a video publisher or channel, creating an Apple TV app is a great investment.