If you’re a YouTuber or aspiring content creator, relying on a single platform like YouTube can be risky for your business model and monetization. Your livelihood and income depend on your content’s visibility, which is controlled by the platform.
There is no doubt that students are more connected than ever. Thanks to classroom technology use being an at all-time high, both educators and pupils are used to having software and hardware incorporated into their daily school day.
With the popularity of co-working spaces at an all time high, it’s no wonder businesses are rushing to accommodate millennials in need of affordable, communal offices. Thanks to pioneering startups like WeWork Green Desk, leasing shared offices have become the norm for many landlords looking to fill empty inventories.
Watch the full panel discussion between thought leaders from across the media and tech industry to discuss subscription “paywalls.” The panel, moderated by Adweek emerging tech reporter Patrick Kulp, was made up of MAZ CEO Paul Canetti, The New York Times’ former VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi.
It’s safe to say that in 2020, Connected TVs are becoming as common as smartphones. And with cord-cutting on the rise, consumers are streaming all kinds of video apps. In fact, many industries are finding ways to utilize Connected TV and Mobile apps to accommodate and grow their customer base. And yoga businesses are helping lead this charge.
Booking travel stays online has become the standard these days, but hotels still have a lot more potential to grow digitally. Chain and boutique hotels can utilize the software that’s made lodging booking platforms, such as Airbnb and One Night, popular by launching their own over-the-top (OTT) app.
As the world’s biggest OTT video streaming service, Netflix has pioneered TV and video streaming as we know it. But how exactly does its business model work, and how does Netflix make money? The answer may be more complex than you think.
Hulu’s prominent role in today’s so-called streaming wars places it within the group of big players, including Netflix, Amazon Prime Video and HBO Go. Boasting 25 million subscribers as of 2019, Hulu currently relies on a hybrid model implementing both ad-accompanying low-cost, as well as premium subscription plans. This makes Hulu a great example of a combination ad-supported (AVOD) and Subscription Video on Demand (SVOD) platform in the larger OTT space.
A sneak peak of our Death to Advertising, Rise of Paywalls panel moderated by Adweek emerging tech reporter Patrick Kulp, was made up of MAZ CEO Paul Canetti, The New York Times’ former VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi.
How often does this happen to you: You’re ten minutes into a new TV show, and you can already tell you hate it. The characters are unlikable, the plot makes no sense and the whole production makes you cringe. Yet your morbid curiosity won’t let you just turn it off? Welcome to the world of ‘hate-watching.’