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Booking travel stays online has become the standard these days, but hotels still have a lot more potential to grow digitally. Chain and boutique hotels can utilize the software that’s made lodging booking platforms, such as Airbnb and One Night, popular by launching their own over-the-top (OTT) app.
As the world’s biggest OTT video streaming service, Netflix has pioneered TV and video streaming as we know it. But how exactly does its business model work, and how does Netflix make money? The answer may be more complex than you think.
Hulu’s prominent role in today’s so-called streaming wars places it within the group of big players, including Netflix, Amazon Prime Video and HBO Go. Boasting 25 million subscribers as of 2019, Hulu currently relies on a hybrid model implementing both ad-accompanying low-cost, as well as premium subscription plans. This makes Hulu a great example of a combination ad-supported (AVOD) and Subscription Video on Demand (SVOD) platform in the larger OTT space.
A sneak peak of our Death to Advertising, Rise of Paywalls panel moderated by Adweek emerging tech reporter Patrick Kulp, was made up of MAZ CEO Paul Canetti, The New York Times’ former VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi.
How often does this happen to you: You’re ten minutes into a new TV show, and you can already tell you hate it. The characters are unlikable, the plot makes no sense and the whole production makes you cringe. Yet your morbid curiosity won’t let you just turn it off? Welcome to the world of ‘hate-watching.’
These days, everything is moving to mobile. Over half of all web traffic takes place on mobile, and that number goes up the younger your audience gets. With smartphone ownership increasing day by day, it’s essential that schools and educational companies keep up with their students. For most, that means creating an educational mobile app.
A DECADE OF CORD-CUTTING
By the beginning of 2021, OTT video streaming will be a $5 billion industry. As more TV viewers cut cable, many businesses are turning to Subscription Video on Demand (SVOD) to make revenue. But what exactly is SVOD, and how can you get started making money with it?
OTT Advertising (over-the-top) is one of the fastest growing ad markets in 2020. Millions of viewers are ditching cable and turning to OTT streaming channels like Netflix and Hulu. The old way of selling ads for TV commercial breaks jas completely changed.
As a content consumer – you can’t avoid apps today. Be it the CNN app on your phone, or Netflix and Hulu that you watch via Roku, it’s the best designed and easiest way to read or watch your favorite things.
