These days, everything is moving to mobile. Over half of all web traffic takes place on mobile, and that number goes up the younger your audience gets. With smartphone ownership increasing day by day, it’s essential that schools and educational companies keep up with their students. For most, that means creating an educational mobile app.
A DECADE OF CORD-CUTTING
By the beginning of 2021, OTT video streaming will be a $5 billion industry. As more TV viewers cut cable, many businesses are turning to Subscription Video on Demand (SVOD) to make revenue. But what exactly is SVOD, and how can you get started making money with it?
OTT Advertising (over-the-top) is one of the fastest growing ad markets in 2020. Millions of viewers are ditching cable and turning to OTT streaming channels like Netflix and Hulu. The old way of selling ads for TV commercial breaks jas completely changed.
As a content consumer – you can’t avoid apps today. Be it the CNN app on your phone, or Netflix and Hulu that you watch via Roku, it’s the best designed and easiest way to read or watch your favorite things.
The Roku platform is a huge opportunity for video publishers and media companies in 2020. Nearly ⅓ of all US smart TV watchers are on Roku, and that number is still rising. But the question for many businesses remains: What is the best way to create a Roku channel? And how do you make money with a Roku channel?
With more viewing options than ever, audiences are getting smaller and that’s a good thing. We explore why in our latest video.
The battle over OTT is heating up and with a market share of 1/3 of all connected devices, Roku is in a solid position. We take a look at the platform in our latest...
As Apple makes a pivot to services our CEO Paul Canetti takes a look at Apple News and the strategies to consider in placing your content on this platform.