By launching instantly into real time coverage, Law & Crime drives 2x the engagement across OTT.
Law & Crime worked with MAZ to create its mobile and OTT offerings as well as build a monetization strategy.
Law & Crime OTT Network covers live court video, high-profile criminal trials, crazy crime, celebrity justice, and provides smart legal analysis. Created by TV’s top legal commentator and attorney, Dan Abrams, Law & Crime brings common sense written and video analysis to the often confusing and always intriguing world of the law. The site’s team of journalists and lawyers provide real-time news updates along with live courtroom coverage of the most fascinating trials and legal stories.
PROBLEM
Launched in 2016 Law & Crime (LawNewz at the time) is a legal news website which also live streams trials. In 2017, with a new investor and a new name, it wanted to branch into other forms of media.
SOLUTION
With MAZ, Law & Crime was able to expand into iOS and Android mobile apps, as well as a OTT app for AppleTV, Roku, and FireTV with live streaming and ad-supported content.
Take a look inside the app:
Here's what people had to say about it:
“[These apps are] an exciting first step in a multi-pronged expansion of our next generation network. Much more will be coming in the months ahead as well."
Dan Abrams, Law & Crime Founder
"The app is very user friendly [and] very handy when I am traveling or just want a quick glance at the latest business case studies or news."
Neha Mittoor
"Well designed and easy to access all HBR articles."
BigCoLeader
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