Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • HubSpot Analytics

      Personal Data: Tracker; Usage Data

    • Meta Events Manager

      Personal Data: browser information; clicks; country; IP address; page views; Trackers

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; country; email address; first name; last name; phone number; profession

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Trackers

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: company name; country; email address; first name; last name; phone number; profession

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; email address; first name; last name; phone number; physical address; Tracker; Usage Data

    • HubSpot Lead Management

      Personal Data: city; company name; country; email address; first name; last name; phone number; physical address; Tracker; Usage Data

    • ZoomInfo

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Backlight Parent Corporation
    450 Bedford Street
    Suite 2200
    Lexington, MA 02420

    Owner contact email: privacy-inquiries@backlight.co