Wired teams up with MAZ to expand their tech-enthusiast audience.
Wired & MAZ worked together to create a unique OTT channel experience across streaming devices.
Wired was founded in 1993 and has completely rebranded itself as a video-first platform. As a publisher with a very tech-savvy audience, they needed a suite of OTT platforms that were advanced and sleek. That's why they got in touch with MAZ, to build custom OTT apps, keep their audience loving their shows and grow the business's revenue.
Wired wanted to reach new audiences through a video channel with easy to add content to keep its audience engaged.
Within 5 months, Wired launched an OTT channel, increasing engagement by 5x. By using sponsored banners and video advertisements, Wired is now able to monetize more content than ever.
Take a look inside the app:
Here's what people had to say about it:
"This is one of the few magazines that are more enjoyable on [devices.] Care has been taken to develop a quality product for the reader. Keep up the good work" Tyjon31
"Everything about this is amazing. It loads a lot faster than versions in the past. Hands down a great publication and app." DMarcantonio
"I really think WIRED is doing a great job of taking advantage of all the capabilities of digital publishing. The interactive elements are very well integrated and enhance the experience rather than distracting from it." Felonious D
4.7 out of 5 stars
Average App Store rating.