You identified yourself as a Brand. You may have a team in-house dedicated to content marketing and/or you have employed a agency to develop creative. Your content is generally text, images and video, which you develop on a campaign basis.
You will use MAZ primarily as your marketing content hub to centralize, schedule and deploy your messaging to reach your consumers across devices and social media. Additionally, you could use MAZ to create branded mobile and TV applications. No matter what you decide, MAZ can help you expand your customer base and market your products/services.
You identified yourself as a Media company, and that content is your primary source of revenue. You most likely have allocated considerable resources, including editorial staff, designers and developers, to the daily creation, aggregation and publication of content.
You will use MAZ as your primary content logistics hub to significantly expand your publication footprint. For example, you can now monetize your existing library of video with your own branded TV application and experiment with Alexa news briefs. No matter what you decide, MAZ can help your business free up internal resources so that you can focus on creating and monetizing your content.
You identified yourself as a Broadcast/MCN. You may have a core business of live/linear broadcasting or a library of online video that is monetized by advertising or a subscription service. Your team is primarily focused on the production and acquisition of video content so you can continue to expand your audience.
You will use MAZ as your primary content logistics hub to grow your channel ecosystem and test different monetization strategies for cord cutters. You can now live stream video with ads across connected TV platforms, offer subscription access to your flagship series and publish previews to your YouTube channel. No matter what you decide, MAZ can help you expand your audience beyond traditional broadcast and social video platforms.
You identified yourself as an Organization, and that you use content to engage, inform and mobilize your members. You create content for specific campaigns, usually in response to relevant events and to advance your organization’s mission.
You will use MAZ as your primary content logistics hub to centralize, schedule and expand your publication footprint across platforms and devices. For example, you can now manage your Twitter account, publish your monthly magazine to tablet apps, and send mobile push notifications during fundraising campaigns. No matter what you decide, MAZ can improve your communication capabilities with your members.